ORLANDO, August 27, 2015 — Westminster Communities of Florida was a winner in the 24th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearing-house for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.
The Westminster Shores “Announcing Bay Breeze” marketing campaign received a Silver Award in the category of Marketing and Advertising Campaigns. The series of direct mail pieces and advertisements in St. Petersburg helped the successful launch of Westminster Shores’s new Bay Breeze waterfront independent-living building. We congratulate Westminster Shores Executive Director Michael Shaw and the Westminster Shores marketing and sales team for their work in the campaign.
“Why Hang a Picture,” at Westminster Towers, received a Bronze Award in the category of Marketing and Advertising Campaigns. This direct mail and advertising campaign provided a look outside the spectacular picture-view windows of this community in downtown Orlando. We congratulate Westminster Towers Executive Director Lin Ferrol and the Westminster Towers marketing and sales team for their work in the campaign.
Those involved with the art direction and design of the campaigns were Vice President of Sales and Marketing Nicole Muller, Director of Communications Wes Meltzer, and Graphic Designer Chris Ware.
“We were honored to be selected as a winner, among so many great entries,” Muller said. “Westminster Communities of Florida was delighted to take part in the Mature Media Awards Program this year.”
The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.
About Westminster Shores: Westminster Shores is an active senior living community overlooking the Tampa Bay’s Little Bayou. Our beautiful campus nestled along the waterfront combines neighborhoods of single-family homes and detached villas with newly constructed waterfront apartment homes. We have served senior adults in St. Petersburg for more than 60 years, with an emphasis on exceptional living options, whole-person wellbeing and Lifelong Learning, backed by a financially strong and Mission-inspired, faith-based community.
About Westminster Towers: Enjoy “Downtown Living At Its Best” at Westminster Towers, ideally located in downtown Orlando on the shore of beautiful Lake Lucerne. Our gardened, pocket campus offers beautiful residential choices in a high-rise building with spectacular skyline views. We have served senior adults in Orlando for more than 40 years, emphasizing exceptional living options, whole-person wellbeing and Lifelong Learning, and backed by a financially strong and Mission-inspired, faith-based community.
About Westminster Communities of Florida: Westminster Communities of Florida serves more than 6,000 residents in 19 active living communities around Florida who are in search of an enlightened, fully integrated, person-centered approach to health and wellness. Since 1954, we’ve been Florida’s best choice in active senior living.