Westminster Communities Of Florida Wins Gold, 5 Awards in 2021 National Mature Media Awards
Westminster Communities of Florida was a winner in the 30th Annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearing-house for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.
The organization was pleased to receive a Gold Award for its “Westminster Sings What The World Needs Now (Is Love)” social media campaign, in the category of Social Media. This video, which featured nearly 50 residents and team members representing our 22 communities, is a heart-warming antidote to the hardest days of the COVID-19 pandemic.
The video is still available on Westminster’s YouTube channel for viewers to enjoy — go to https://youtu.be/8FhSpfMu_QI.
In addition, Westminster Communities of Florida was recognized with awards for:
- The rebrand of the Westminster Communities Foundation, which received a Bronze Award in the category of Marketing and Advertising Campaigns. This campaign of brochures, flyers, personalized donor cultivation materials, recognition gifts and more has contributed to the successful launch of a major new campaign focused on donor recruitment for our charitable foundation. We congratulate the Westminster Communities Foundation team.
- A campaign offering advice to our team members who graduated high school and college, “Seniors 2 Seniors,” was recognized with a Bronze Award in the category of Social Media. We asked residents what advice they might give, and then captured them offering it and shared it on social media, as well as our internal CCTV systems. Enjoy the video and get their advice on Westminster’s YouTube channel at https://youtu.be/d4fzkMIP8Io
- To help provide the most up-to-date information on the COVID-19 pandemic to our residents and their family members, we created a special “Coronavirus (COVID-19) Resources” online guide. These web pages contained a variety of information about how residents and their families could stay safe, support each other and our communities, and even a fun kids’ activity pack for summer, when camps and day cares were closed. The COVID-19 guide was recognized with a Bronze Award in the category of Web-based Resource/Tool. These resources are still available and up-to-date at https://westminstercommunitiesfl.org/coronavirus-news-and-resources
- Our “Thank You Team Members” campaign, celebrating our team members for their heroic work of caring for vulnerable residents during the COVID-19 pandemic, received a Merit Award in the category of Marketing and Advertising Campaigns. It consisted of a campaign of signs, banners, recognition gifts, online graphics, social media posts and more. We congratulate our Human Resources and Creative teams for their work on the campaign
Those involved with the art direction, design and copywriting for the campaigns were Nicole Muller, Vice President of Sales and Marketing; Wes Meltzer, Director of Marketing and Communications; Katherine Peters, Director of Sales, Chris Ware, Creative Services Coordinator; Natalie Rooney, Creative Design Specialist; and Sydney March, Social Media Specialist.
“We were delighted and honored to have been selected for these awards,” Meltzer said. “Our Creative Team does amazing work. The recognition of the Mature Media Awards just confirms it for us. Westminster Communities of Florida was pleased to take part in the 30th anniversary of the Mature Media Awards program, and very happy with the results.”
The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.
About Westminster Communities of Florida: Westminster Communities of Florida serves more than 7,000 residents in 22 communities throughout Florida who are in search of an enlightened, fully integrated, person-centered approach to health and wellness. Since 1954, we’ve been Florida’s best choice in active senior living. Find out more about how you can Live Well. Be Happy. at a Westminster community – visit our Web site at www.WestminsterCommunitiesFL.org or call 407-839-5050.